“What do other companies do? We’ll just do that.” It’s a tempting approach. Why reinvent the wheel when you can simply copy what others are doing? But when it comes to wellbeing, this cookie-cutter mindset is risky. What works for one company might not work for another, and blindly copying can lead to wasted time, effort, and money without solving the unique challenges your business faces. Wellbeing strategies need to be tailored, not templated, if you want to see real, lasting impact.
Sticking plasters…
Let’s say a company in the tech industry hears that a global competitor implemented weekly yoga sessions to combat stress, and it worked wonders for their staff. Excited, they decide to roll out the same programme in their own workplace without considering their own culture, workforce needs, or stress points. Weeks later, they’re scratching their heads wondering why no one is attending the sessions, and worse, why stress levels haven’t budged. The problem? What worked for a different organisation with a different workforce and culture may not address the underlying issues their employees are actually dealing with. While yoga is good, it’s not really an organisational strategy – is it?
Where has this happened?
Research backs this up. A study by the Global Wellness Institute (2022) found that organisations using generic, off-the-shelf wellbeing programmes saw 25% lower engagement rates compared to those that tailored solutions to their own teams. One-size-fits-all approaches often fail to consider important factors like the company’s specific stressors, workforce demographics, or cultural nuances. A successful wellbeing programme needs to align with your business’s goals, challenges, and the particular needs of your people to make a real difference.
How can we implement tailored solutions?
The most effective approach is to start by assessing the unique needs of your workforce. This could mean surveys, focus groups, or stress audits to get a clear picture of what your people are struggling with. From there, you can design solutions that are relevant and practical—whether that’s targeted mental health support, flexible working arrangements, or resilience training. Tailored programmes might take a little more effort up front, but they pay off with higher engagement, better outcomes, and solutions that actually stick.
Let’s talk…
If you want results, it’s time to ditch the cookie-cutter approach. Let’s talk about what’s really going on in your organisation and how we can build wellbeing strategies that truly meet your business challenges. Together, we’ll create something that works for *you*—not just something that worked somewhere else.
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